Episode 31: The Power of Story with Park Howell, Business of Story
In this interview for The Power of Story, a Passion Project series of talks that took place in Fall 2022, Cat talks to Park Howell, who is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and now consults, teaches, coaches and speak internationally to help business, sales and marketing leaders excel through the stories they tell. Park is also the host of the popular weekly Business of Story podcast, and is the author of Brand Bewitchery, and co-authored The Narrative Gym for Business, a guide to make you a more confident, compelling and persuasive communicator. In our interview for The Power of Story, Park shares the keys to crafting a story that works for your audience, and your business, as well as his storytelling hacks for business and for finding your story.
For more on The Power of Story, visit Getthepowerofstory.com and access more great interviews, post-show Q&As, workshops and more!